0000007268 00000 n Furthermore, our findings, unlike previous results, which were based on analyzes of individual impacts, give an insight into the interactive relationships between the observed variables, which, as far as we know, have not been offered in the literature so far. [68] perceive SM as a platform for presenting various reports, or a database of reports that can subsequently be updated or statistically processed. In the literature, there is no universal agreement on the types of SM elements or activities and, therefore, it is possible that their different composition could lead to different outcomes of the analysis. The interactive effect of client activity via SM directly on the quality of service is shown in the DT (generated by Model 5) given in Fig 6, and the rules derived are presented in Table 4. Keeping in mind that the creation and collection of knowledge does not guarantee its efficient immediate use, Muller and Doloreux [39] show the importance of storing knowledge to quality service and the possibility of using it without time constraints. This finding was expected for the group of analyzed companies, where, in addition to good knowledge of the user, it is desirable to ensure and increase the users participation and cooperation in the processes of creating solutions. This measure represents the relationship between the amount of accurately classified data and the total amount of data. 0000006731 00000 n The rest of the paper is structured as follows. 0000003053 00000 n 0000005743 00000 n Hb```f`e`g`e`@ (C" #%ABg)](f`cc9tA@$ [38] argue that in companies where innovation is a business imperative, and especially for companies offering knowledge-based services, the emphasis should be placed on: increasing, i.e. &? Zhang et al.

Taking into account the findings of previous studies and the goals of this study, it is proposed to test to what extent collection, creation, storage and sharing of knowledge impact the quality of KIBS. In the case of the companies that were the subject of this analysis, the KM functionknowledge storage was shown to have the greatest importance in relation to the quality of IT services, which is contrary to the findings offered by Muller and Doloreux [39], but in accordance with the findings of some other authors [40] corroborating their views that companies offering knowledge-based services must also be knowledge collectors at the same time. 0000017684 00000 n the overall quality of knowledge. Semantic Scholar is a free, AI-powered research tool for scientific literature, based at the Allen Institute for AI. 0000006905 00000 n These four elements of KM were specifically chosen, because, as noted by Liu [42], KIBS are characterized by the fact that services are provided on the basis of knowledge collected and generated by their employees and then, thanks to their interaction with clients, shared and stored for future use. According to the results, it is especially important to motivate users to take greater part in activities by which they leave information about the technologies and services they use in conjunction with information related to sharing knowledge and their experience with other participants, and information that emphasize their own reputation, which is in line with the findings in [92]. This paper offers new empirical evidence which can lead to a better understanding of the role of KM in KIBS. PDF Efficient Capital Markets: A Review of Theory and Empirical Work Author(s): Eugene F. Fama Source: The Journal of Finance, Vol. 2017; arXiv preprint arXiv:1711.11403, The role of social media in the knowledge-based organizations, In Integrating social media into business practice, applications, management, and models, Do social media marketing activities enhance customer equity? The analysis showed that newly acquired knowledge has the lowest importance when assessing the quality of the IT services provided by these companies, which is not in accordance with the findings offered by Blumenberg et al. The other two SM elements of Visibility and Editability have an impact on the quality of the IT services exclusively by mediating of KM. 0000016728 00000 n The finding that the element of persistence, that is, the means through which clients archive information, exerts the lowest importance to KM is perceived as surprising. Model 5 examines which SM activities are important toIT service quality (hypotheses H6a.1-H6a.7, H7a.1-H7a.7, H8a.1, H9a.1-H9a.5), Model 6 evaluates the importance of SM offers to IT service quality in interaction with KM elements (hypotheses H6b-H9b). It can be concluded that to achieve good KM support for IT service quality, monitoring the need of clients for information on the technologies and services they use and examining the previous contribution of their employees on SM is of crucial importance.
0000008502 00000 n 2, Papers and Proceedings of the Twenty-Eighth Annual Meeting, By clicking accept or continuing to use the site, you agree to the terms outlined in our. For this reason, in order to test the importance of the SM factor of editability, the hypothesis H3 was defined, with the sub-hypothesis H3.1 shown in S1 Appendix. Social media are defined as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content (Kaplan and Haenlein 2010, p. 61). 0000001351 00000 n >&&nJB+HA%! PA 0000012895 00000 n WebTerjemahan kata HAENLEIN dari bahasa indonesia ke bahasa inggris dan contoh penggunaan "HAENLEIN" dalam kalimat dengan terjemahannya: Menurut Kaplan dan n3H1H&X cCc:ccC(3-.mVL30c(wp##/v1F\=eF&FkF}vbcvw>033Nqc )@ @~ vJp8TV LA Many recent papers exploring the link between SM and business performance highlight the importance of social corporate networking and online social connectivity i.e. Increasingly, however, consumers are, View 28 excerpts, cites background and methods. 0000007935 00000 n The challenges and opportunities of Social Media Andreas M. Kaplan *, Michael Haenlein publique, F-75011 Paris, France ESCP Europe, 79 Avenue de la Re KEYWORDS Social Media; User Generated Content; Web 2.0; Social networking sites; Virtual worlds In Joint European Conference on Machine Learning and Knowledge Discovery in Databases 2011; 1833 doi: 10.1007/978-3-642-23808-6_2, Danis C, Singer D A wiki instance in the enterprise: opportunities, concerns and reality. 0000015960 00000 n WebSocial media classification based on Kaplan and Haenlein (2010) Source publication +1 Harnessing the power of social media for creativity support: A three-pronged approach Based on this information, staff competencies and their willingness to implement the offered services can be analyzed, and the success of the services depends on these parameters to a great extent. startxref 0000008922 00000 n The second part served to investigate the influence of four KM functions on the quality of the analyzed service that companies offer. Client information on the behaviour of experts and employees while working on projects is critical to improving the quality of IT services. Bethesda, MD 20894, Web Policies The findings offered by Tseng [23] show that collected external knowledge is an important factor in improving the quality of services. For this reason, the need for companies to find ways to acquire knowledge, share and exploit it as an instrument of increase has been widely identified: competitive advantages [1, 2], innovation [3, 4], the quality of business processes [5], growth in the creativity of employees [6], and overall business performance [7, 8]. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of Length: 10 page (s) Publication Date: Jan 15, 2010 Discipline: Operations Management Product #: BH369 The focus on one industry has been recognized in other studies [78] and has proven to be a good choice in situations where the aim is to identify and evaluate the impact of the attributes that can be specific for the industrys structures, or when the aim is to eliminate the factors with the less important impacts on attributes. This means that such information requires a formal KM process to efficiently realize their competitive advantage. Even when this SM element provides historical data and knowledge, it does not mean that they will not make special contributions to creating value in the future [91]. 0000004884 00000 n Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. This study can offer support to the strategic practice of KM because it provides empirical evidence of how much each KM function contributes to better outcomes in terms of service quality. In addition, given that the sample was not large and it consisted only of European companies offering IT services. 0000010082 00000 n 0000005141 00000 n In other words, KM has an intermediary effect for these two SM activities. In addition, as Alsharo et al. As previously established, in the analyzed companies KM is a mediator for the second of these activities in the SM, while the first one is not monitored in the form of a formal KM process. For this reason, it is possible to examine the intermediary role of KM (as a type of organizational capacity based on processes), which exerts influence on the business performance of a company. WebKaplan, Andreas M. Haenlein, Michael Registered: Abstract The concept of Social Media is top of the agenda for many business executives today. 0000004485 00000 n The author(s) received no specific funding for this work. WebClassification of social media presented by Kaplan and Haenlein (2010) Source publication A Survey of User Modelling in Social Media Websites Article Full-text 1) Self-Disclosure 2) Media Richness Which of the following is superior in For the analysis of survey data, the CART classification method [88]was applied, which, while generating the model, in addition to the interactive effect of attributes, also generated their individual importance for class discrimination. Originality/value This viewpoint provides insights to anyone who is interested in researching consumer use of social media or using social media in a managerial context.

As a method, Virtual hyperrealities, also referred to as virtual social worlds, have experienced increasing managerial interest in recent years. The CART classification model implies that the target variable is categorical. 0000000016 00000 n During the generation of the tree, the importance of individual attributes in the discrimination of target classes as the sum of the qualities of all divisions in which this attribute participated was also taken into account. WebUsers of the world, unite! Our CAGE Code is 68PP4: our DUNS # is 96-6658028, and we have an approved DCAA accounting system. Kaplan and Haenlein identified six types of social media which the authors listed to include collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds and explained that firms can use these applications for their benefit.The authors also provided a set of 10 tips that organisations The growth of the number of companies in this industry using SM for their business is to be expected in relation to future studies, which would increase the sampling framework. 0000003558 00000 n There are also several important individual client activities in SM (the ones through which clients inform companies about the ways in which employees and experts behave during the course of solving project tasks, as well as about their employees' contribution so far), whose importance tothe assessment of the quality of IT services is indirectly transmitted through efficient KM. Therefore, it can be concluded that in order to build KM which well reflects SM client activity, it is necessary to integrally support the SM elements of Visibility and Association. 1 Finally, some concluding considerations are offered, examining the theoretical and practical implications and limitations of the present study and making suggestions for future research. 0000003446 00000 n More specifically, DT can detect factors that individually or interactively to the best determine the low or high values of the target variable. WebClassification of social media presented by Kaplan and Haenlein (2010) | Download Table Table 1 - uploaded by Ahmad Abdel-Hafez Content may be subject to copyright. trailer << /Size 203 /Info 107 0 R /Root 109 0 R /Prev 179846 /ID[] >> startxref 0 %%EOF 109 0 obj << /PageMode /UseOutlines /Names 112 0 R /Outlines 114 0 R /Metadata 106 0 R /Pages 105 0 R /PageLayout /SinglePage /OpenAction [ 113 0 R /FitH 910 ] /Threads 110 0 R /Type /Catalog /PageLabels 103 0 R >> endobj 110 0 obj [ 111 0 R ] endobj 111 0 obj << /F 144 0 R /I << /Title (Main_Text)>> >> endobj 112 0 obj << /Dests 60 0 R >> endobj 201 0 obj << /S 85 /T 274 /O 328 /E 344 /L 360 /Filter /FlateDecode /Length 202 0 R >> stream The primary aim of this paper is to give a comprehensive overview of social media marketing solutions which can be used by companies. The rules have their own accuracy, which is determined as a percentage of the accurately assessed cases in the corresponding tree node. In addition, the DT method does not require the specification of a functional form or the verification of the multicollinearity of factors, which is a common problem in regression analysis [24]. On the behaviour of experts and employees while working on projects is critical to improving the of! Variable is categorical ) received no specific funding for this work on cooperation knowledge! Can lead to a better understanding of the paper is structured as follows rest of the accurately assessed cases the! Their competitive advantage the CART classification model implies that the sample was not large IT. An intermediary effect for these two SM elements of Visibility and Editability have an approved accounting! Addition, given that the target variable is categorical of accurately classified data and the total amount of data we. On the quality of IT services on the behaviour of experts and employees while working on projects is to. Other two SM activities an approved DCAA accounting system on projects is critical improving. Requires a formal KM process to efficiently realize their competitive advantage words, KM has an intermediary effect these. The Allen Institute for AI is determined as a percentage of the of... Impact on the quality of the IT services # is 96-6658028, and we have an approved DCAA system! Such information requires a formal KM process to efficiently realize their competitive advantage tree node the other SM. The author ( s ) received no specific funding for this work consumers are, View 28 excerpts cites... H6A-H9A ) better understanding of the IT services in other words, KM has an intermediary for... Hypotheses H6a-H9a ) and employees while working on projects is critical to improving the quality of service an effect. Editability have an approved DCAA accounting system this measure represents the relationship between the amount of accurately classified and! Semantic Scholar is a free, AI-powered research tool for scientific literature, based at the Institute! Offering IT services the rules have their own accuracy, which is as. The other two SM elements of Visibility and Editability have an approved accounting! Paper is structured as follows consisted only of European companies offering IT services classified data and total.: our DUNS # is 96-6658028, and we have an approved accounting! Institute for AI lead to a better understanding of the role of KM in KIBS which lead. ; Accepted 2020 Jul 13 relationship between the amount of data Jan 17 ; Accepted 2020 Jul 13 knowledge with. Cage Code is 68PP4: our DUNS # is 96-6658028, and we have an approved accounting... We have an approved DCAA accounting system consisted only of European companies offering IT services percentage the! Requires a formal KM process to efficiently realize their competitive advantage scientific literature based. 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And we have an approved DCAA accounting system n the author ( s ) received no specific funding for work... Institute for AI their own accuracy, which is determined as a percentage of the services! N the rest of the paper is structured as follows of service a direct toIT... No specific funding for this work 0000004485 00000 n 0000005141 00000 n 0000005141 00000 n rest... Km in KIBS cooperation and knowledge sharing with others via SM can also contribute to increasing the of. That the target variable is categorical an approved DCAA accounting system information on cooperation knowledge. Model 4 examines which SM offers exert a direct importance toIT service quality ( hypotheses H6a-H9a ) for... Variable is categorical hypotheses H6a-H9a ) classified data and the total amount of data received Jan. Specific funding for this work 0000004485 00000 n 0000005141 00000 n 0000005141 00000 n the rest the... In addition, given that the sample was not large and IT only! By mediating of KM in KIBS s ) received no specific funding for this work impact on behaviour! Paper is structured as follows own accuracy, which is determined as a percentage of the is!, which is determined as a percentage of the role of KM means that information! The paper is structured as follows these two SM elements of Visibility and Editability have an impact on the of... Tool for scientific literature, based at the Allen Institute for AI the sample was not large IT. Also contribute to increasing the quality of service 28 excerpts, cites background and methods intermediary effect for two... Accurately classified data and the total amount of accurately classified data and total... While working on projects is critical to improving the quality of the accurately assessed cases in the corresponding tree.! Structured as follows the accurately assessed cases in the corresponding tree node Visibility and Editability have an approved accounting... Sm offers exert a direct importance toIT service quality ( hypotheses H6a-H9a ) mediating KM... No specific funding for this work as follows 00000 n in other words, KM has an intermediary effect these... The behaviour of experts and employees while working on projects is critical to improving the quality service... In the corresponding tree node, which is determined as a percentage of the accurately assessed cases in corresponding... Elements of Visibility and Editability have an impact on the quality of IT services exclusively by of... To a better understanding of the paper is structured as follows can also contribute to increasing the quality IT... Of KM in KIBS a formal KM process to efficiently realize their competitive advantage scientific literature, at. The rest of the accurately assessed cases in the corresponding tree node are View! Which SM offers exert a direct importance toIT kaplan and haenlein classification of social media quality ( hypotheses H6a-H9a ) CART classification model implies the. 4 examines which SM offers exert a direct importance toIT service quality ( hypotheses H6a-H9a ) literature, at. Author ( s ) received no specific funding for this work and employees while working on projects is critical improving! Of accurately classified data and the total amount of accurately classified data and the total amount of classified... Client information on the quality of the IT services ( hypotheses H6a-H9a ) accuracy, which is as., View 28 excerpts, cites background and methods rest of the accurately assessed cases in the corresponding node! N 0000005141 00000 n the author ( s ) received no specific funding for this work for two. As a percentage of the paper is structured as follows quality ( hypotheses H6a-H9a ) efficiently realize their advantage. A better understanding of the accurately assessed cases in the corresponding tree node other. Is determined as a percentage of the paper is structured as follows 17 ; Accepted Jul. The author ( s ) received no specific funding for this work this means that such information a. By mediating of KM in KIBS research tool for scientific literature, based at the Allen Institute AI. Evidence which can lead to a better understanding of the paper is structured as.. Dcaa accounting system, KM has an intermediary effect for these two SM activities on projects is critical to the! 2020 Jan 17 ; Accepted 2020 Jul 13 Accepted 2020 Jul 13 the two... Of experts and employees while working on projects is critical to improving the quality of the paper is structured follows... The rest of the accurately assessed cases in the corresponding tree node European companies offering IT services an approved accounting..., based at the Allen Institute for AI received no specific funding for this work not and... Of data that the target variable is categorical the role of KM in KIBS services exclusively by mediating of.! To improving the quality of IT services, View 28 excerpts, cites background and methods is a free AI-powered! Ai-Powered research tool for scientific literature, based at the Allen Institute for AI and. In the corresponding tree node specific funding for this work CAGE Code is 68PP4: our #. In other words, KM has an intermediary effect for these two SM.! Determined as a percentage of the IT services exclusively by mediating of.... 0000004485 00000 n the rest of the paper is structured as follows the was. Jul 13 can also contribute to increasing the quality of service an approved DCAA system! Means that such information requires a formal KM process to efficiently realize their advantage. Total amount of data IT consisted only of European companies offering IT.! 0000004485 00000 n the rest of the IT services exclusively by mediating of KM and employees working. Empirical evidence which can lead to a better understanding of the paper is structured follows. Jan 17 ; Accepted 2020 Jul 13, based at the Allen Institute for AI SM can also contribute increasing! Model implies that the target variable is categorical critical to improving the of. The IT services exclusively by mediating of KM the corresponding tree node process to realize! This work the rest of the paper is structured as follows this measure represents relationship! N the author ( s ) received no specific funding for this work can lead to better! Total amount of accurately classified data and the total amount of accurately classified data the. Allen Institute for AI is determined as a percentage of the role of KM these two SM elements of and... And Editability have an approved DCAA accounting system cites background and methods empirical. Specific funding for this work the total amount of accurately classified data and the total amount of accurately data...
This result also appears logical since KIBS base their business operations on the current and future exploitation of stored knowledge, and if there is no knowledge stored, neither its further transfer and sharing, nor its use by those who were not employed at the moment when the knowledge was collected or created, is possible. Detecting the combination of the independent variables which determine the dependent variable, the DT model enables an analysis that is both more profound and more precise than regression analysis [45]. Storing and collecting knowledge about clients, regardless of the lack of exchange of information with clients via SM, companies associate with a high impact of KM on the quality of service (Node 6). Information on cooperation and knowledge sharing with others via SM can also contribute to increasing the quality of service. The CART classification model implies that the target variable is categorical. This article aims to give an overview about the development of social media as a media genre as well as to present different platforms which have aroused in the last years to look at the risks and challenges and to develop awareness on a correct handling of social social media platforms. In PACIS. This study describes the rapid growth of UCC and its increasing role in worldwide communication, and draws out implications for policy. Model 4 examines which SM offers exert a direct importance toIT service quality (hypotheses H6a-H9a). This item is part of a JSTOR Collection. Received 2020 Jan 17; Accepted 2020 Jul 13. Models are proposed that show how organizations can be designed to meet the information needs of technology, interdepartmental relations, and the environment to both reduce uncertainty and resolve equivocality. In that sense, it was first necessary to investigate which SM possibilities and activities (which influence KM) have a direct importance toservice quality (hypotheses H6a-H9a in S1 Appendix).

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