[12], Ulta Beauty offers both high-end and drugstore cosmetics, skincare, and fragrances, in addition to its own brands of beauty products and fragrances. It's not a concept that's necessarily new, it's just very new to the U.S. We welcome your feedback. Subscribe to the Retail Dive free daily newsletter, Subscribe to Retail Dive for top news, trends & analysis, The free newsletter covering the top industry headlines, Goodwill of Colorado Leverages DailyPay Partnership To Encourage Smart Money Management Amo, Redwood Logistics Growing Sustainable Supply Chains for Shippers with Launch of Redwood Hyperi, DATASCAN enters strategic partnership with ALTAVANT supporting Middle East retailers with thei, BRANDED Chooses Stord as its Fulfillment Partner to Bring Greater Supply Chain Efficiency to i, By signing up to receive our newsletter, you agree to our, Back in 2018, Ulta exec Monica Arnaudo pointed Retail Dive to real estate as. Web102 Likes, 11 Comments - angie / goal off grid (@1776.american.mama) on Instagram: "Is anyone else tired of seeing men in makeup everywhere?? That, along with a slightly different focus at each retailer in terms of assortment and experiential offerings, made the two less directly competitive. Ulta and Sephora are following increasingly convergent, rather than divergent paths. It costs just $15 a year and gives you free shipping for the entire year, no minimums required. The question is how will they differentiate as they are moving towards each other and doing everything for everyone? The two chains also differ in their merchandise. "At Sephora, we strive to inspire change for the beauty industry at large by taking a leadership position in further diversifying our product assortment,"Artemis Patrick, Sephora's global chief merchandising officer, said of Sephora's program on its website. Will Target end up pushing consumers to Ulta? [1] A majority of Ulta Beauty stores are located in the East Coast region and in California. are sephora and ulta owned by the same company. If you've been dying to try a product but don't want to commit to the price unless you know you'll love it, the Sephora Collection is a great way to get your feet wet. There are three tiers of membership: member, platinum member, and diamond member. We are using cookies to give you the best experience on our website. The Salon at Ulta Beauty together with Olaplex.
When your order's ready, you'll get an email from Ulta just head over to the chosen store with that email confirmation and an ID, and you're good to go.

[16] At the end of the second quarter ending in August 2014, Ulta Beauty reported that total sales increased by 22.2 percent and comparable store sales increased 9.6 percent. It expects growth full year in the low-teens percentage range, with a 40% increase in e-commerce sales predicted. You've even got department stores that are testing out new concepts and really removing that traditional beauty counter type thing, making it more open-sell. With the threat of a recession looming, the new year brings about a slew of challenges for retailers but not all is gloomy. Ulta, for its part, doubled down further on its off-mall positioning through, a partnership to open Ulta shops within Target stores. "When are we going to know? Ask questions and share ideas and we'll do the same. while only 41% reported the same for Sephora and 37% for Ulta. Below we've covered the membership programs, rewards, product and brand selections, ways to shop, and how to decide which store is best for you.

Both Ulta and Sephora offer excellent shopping experiences, each in its own way. By comparison, Sephora operates some 500 stores in the Americas and has a further 600 shop-in-shop locations in J.C. Penney department stores, many of them located in the same malls where a free-standing Sephora store operates. For many shoppers, it's a matter of what they know. between itself and Sephora. Arnault used money from his father to purchase Christian Dior in the 1980s, and he's been steadily purchasing fine brands ever since. Why? WebAre Ulta and Sephora owned by the same company?

FENTY BEAUTY by Rihanna. Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Plus, use GLAMlab to try on your new look before you buy. Prestige brands that wouldnt give Ulta the time of day 20 years ago now want on that gravy train. Where does the differentiation come from? she asks. Sephora sells about 340 brands, including its own line Sephora Collection, as well as some brands not available at Ulta, such as cosmetics from Charlotte Tilbury, Rare Beauty, Huda Beauty and Fenty Beauty. one longful customer commented on aSephora group forum. You can't go wrong shopping at Sephora or Ulta. Sephora also has the benefit of being Kohl's only beauty offering, while Ulta operates in addition to Target's current beauty assortment. While Sephora is known for exclusively selling prestige beauty products, Ulta has a mix of prestige and drugstore items, giving shoppers far more budget-friendly options than its competitor. 'Distribution no longer defines what is prestige or mass', On a broader scale, Sephora and Ulta's latest growth strategies are a sign of a changing beauty landscape. Health, personal care and beauty products are estimated by eMarketer to be a $16 billion business for Amazon and now with its acquisition of PillPack, more customers will rely on it for their on-going health needs, of which skincare is an extension. There are many possibilities for how the deals will impact Sephora and Ulta. When it comes to products of the same brand, the prices of Ulta and Sephora are very similar. [5] In December 1999, Lyn Kirby became the President and chief executive officer and Charles "Rick" Weber became Senior Executive Vice President, Chief Operating Officer and Chief Financial Officer. and the So some of that analytics work is still being done and we don't know yet what the fallout is going to be," Wissink said. By clicking Sign up, you agree to receive marketing emails from Insider Into the fray comes Bluemercury, a Macys brand that it acquired in 2015. Though Mandonnaud is widely credited with founding Sephora, he only had his hand in the operations for about four years. Its big sale events like the 21 Days of Beauty, the Gorgeous Hair Event, and the Love Your Skin Event are notorious for featuring Beauty Steals, where customers can shop up to 50% off top brands like Tarte and Glamglow and the deals refresh every 24 hours. The result is they dont look all that different to the consumer, once you dig below the surface. "Distribution no longer defines what is prestige or mass anymore and I think that this is only driving that further.". Per Inside Retail, a former store employee accused management at a Melbourne location of bullying and created a website for other employees to share their experiences. Ulta: Constantly releasing coupons, buy more save more deals, and sale items, Ulta makes it easy for people to shop discounted beauty products both in-store and online. [18], In August 2021, the retail chain Target started selling Ulta's products. Wissink estimates in general that DTC companies are selling about 70% through their own channels and 30% through retailers, and the reverse is true of traditional retailers. If e.l.f. When it comes to products of the same brand, the prices of Ulta and Sephora are very similar. Opinions expressed by Forbes Contributors are their own. I think it's going to be a couple of years before we know," Wissink said of who will be the winners and losers of Sephora and Ulta's recent partnerships. Note: This article updated based upon information provided by Sephora. Sephora was founded in France, in 1969, while Ulta is a beauty store born in the United States, in 1990. [15], Ulta Beauty sales were $713.8 million for the first quarter ending in May 2014. Kohl's, on the other hand, has an older shopper demographic than Sephora, which ideally means that Kohl's would acquire more young shoppers via Sephora and Sephora would acquire more older shoppers thanks to being in Kohl's. Both stores offer membership programs that reward shoppers through points programs, granting them special access to promotions, and more. In LVMH's 2020 annual report, the conglomerate talked of further expansion in China and North America for Sephora, but touted the opportunities in the Kohl's partnership more than Sephora's own physical strategy. and North America for Sephora, but touted the opportunities in the Kohl's partnership more than Sephora's own physical strategy. If you'd still prefer to test out products in-store, feel free. If you first heard of Sephora and thought that you'd never heard that word before, you would be correct. Any shopper can become a Beauty Insider since there's no minimum spend necessary. Sephora responded to SZA, ensuring it was looking into the situation, and, per CNN Business, the beauty store closed "all locations" a few months later for its employees to undergo "diversity training.". Ulta offers discount coupons for the following purchases, while Sephora rewards its customers with gifts, to choose from a list. You may opt-out by. Then there's the threat from the beauty brands themselves, which, like. Although you can purchase cosmetics through Amazon, Sephora is still one of the world's most popular online beauty stores, besting other beauty retailers like Ulta and Ipsy in page visits. Since both stores offer a huge variety and many incentives to customers, there is a big decision to make: Ulta vs. Sephora, which Beauty store is the most convenient? Another factor in choosing where to shop is looking at what you want to buy. WebJust learned yesterday rem is owned by the same parent company that owns morphe and Jaclyn cosmetics (article in the NYTimes a couple days ago). with about 250 of those stores located inside Target stores. Ulta's shops in Target are small enough that the beauty retailer might be protected from "supreme cannibalization," Lauren Bitar, head of insights at RetailNext, said. Generally, Sephora stocks more high-end brands and Ulta more drugstore options.

If you have a favorite luxury scent, you'll likely be able to find it at Sephora. In need of a makeup refresh but don't want to go in the store? According toSephora's website,"Sephora has been recognized by Forbes as one of America's Best Employers four years in a row. Ulta Beauty, Inc. is the largest beauty retailer in the United States selling both mass and prestige cosmetics, fragrances, skin care and hair care products, in addition to offering salon services. In 1993, Mandonnaud's company bought Sephora, which had been in business since 1970 and was also known for its perfume sales. That's when the model of Ulta and Sephora began to make more sense than the department store model. While there are still risks in pursuing these deals, it guarantees Ulta and Sephora access to the foot traffic Kohl's and Target drive, and creates space for the impulse purchases their specialty stores don't get as much of. Signs point to yes. Itsstrong first-quarter performance led Ulta to raise its guidance for earnings per share in 2018. The Company offers approximately 20,000 products from over 500 beauty brands across all categories, including the Company's own private label. Sephora has a reputation for selling more luxury beauty brands while Ulta has long been considered a retailer for drugstore brands. "They're not going to have their full assortment in those spaces, their footprints are smaller than their full-line store. Does Ulta have an Android app? Other websites like eBay and PayPal would soon join Amazon on the internet. We operate independently from our advertising team. So why not try both? However, the two stores jointly sell many prestigious brands, at very similar prices. Year-end sales could reach $4 billion if Amazon keeps its current pace, leaving both Sephora and Ulta in the dust online. Wissink said. For a while, subscription boxes were all the rage, and many businesses built their entire customer base on the paragon. [2], Ulta Beauty currently only operates in the US. Americas beauty queens, Ulta and Sephora, have been going head-to-head in the U.S. market since Ulta launched in 1990, and Sephora opened its first store in SoHo in 1998, and online in 1999. Together, these two companies Ulta and Sephora dominate the specialty retail market for beauty and cosmetics. You can find out more about which cookies we are using or switch them off in settings. Ulta carries brands such as e.l.f. "This concept started around well, 'What if Ulta becomes the broker to the brands?' Ulta: Ulta's shipping rates and policies are pretty standard too. You can purchase logo and accolade licensing to this story here. Those kinds of changes are likely to continue apace as the beauty world continues to shift. First that meant selling through Sephora and Ulta, and now by extension it also means getting comfortable selling products through more mass merchant or discount channels. Sephora and ULTA are the top two beauty retailers that are in the midst of growth and competition between the two is as fierce as ever. The ultimate beauty question remains the same: Sephora vs. ULTA? Language links are at the top of the page across from the title. 12 Is Sephora a Chinese company? How Does Your Omnichannel Fulfillment Truly Stack Up? All beauty lovers know that Sephora isn't the only store that sells beauty items and it might not even be your favorite. While 100 new stores will contribute to that growth, Ulta also advised that comparable sales growth will be in the 6% to 8% range overall. Sephora:Sephora's shipping offering is pretty standard. Walmart (36%), Macys and Target (both 33%) and Walgreens and CVS (both 25%) followed. Currently beauty and personal care products are the second-most-shopped category on Amazon. Sephora: Beauty Insider is Sephora's membership program. Beauty Services are not available in Ulta Beauty at Target locations. The Companys common stock is traded on the Nasdaq Global Select Market under the symbol ULTA. The name was changed from Ulta3 to Ulta at the end of 1999. Will Ulta's Target shop-in-shops and Sephora at Kohl's both steal market share from Ulta's stand-alone stores? To become a VIB member, you must spend $350 a year, and to become a VIB Rouge member that number goes up to $1,000 a year. In part as a result of department stores' decline over the past decade, beauty brands have already begun looking beyond those doors for their growth prospects. There is no minimum spend required to become a regular member. While we don't anticipate Sephora returning a subscription box any time soon, several others are still in circulation, like Ipsy and the Allure Beauty Box. The department store is adding many more brands to its assortment, and Wissink said a remodeled Nordstrom store now has about 65 brands compared to around six before. Both Sephora and Ulta have been careful to integrate their loyalty programs with their new real estate partners as well to ensure they aren't punishing customers for shopping at the shop-in-shops and are keeping current customers connected to their ecosystem in the process. And though many of us have spent ample time and money at Sephora and we're probably quite familiar with the brands it carries there's still so much more to uncover about the beloved beauty store. But when you see such complementary online strategies with similar approaches, those differences are not so significant., Amazon can eat both Sephoras and Ultas lunch. The Kohl's locations are bigger, allowing more products to be shelved. 14 Who owns Ulta and Sephora?

Sephora's parent company is LVMH, a global organization that specializes in luxury. Salon services have long been a feature in Ulta stores and technology enhancements are on deck to elevate and enhance the in-store guest experience. Like Sephora, you can find plenty of mid-tier brands, but what stands out about Ulta is its curation of budget beauty brands. Though Sephora has sold "intimate care" products online for some time,Maude is the first sexual wellness brand to sell in-store. Sephora also has the benefit of being Kohl's only beauty offering, while Ulta operates in addition to Target's current beauty assortment. The two deals are shifting the battleground for the beauty consumer and it's coming to a strip mall parking lot near you. The brand distinctly takes its status as a preeminent beauty source seriously, and employees are expected to be experts in the space. Topics covered: Retail advertising, social media, analytics, personalization, search, video, and more. The beauty giant has left a major impression on our hearts, minds, bodies, and bank accounts, and we don't foresee that changing any time soon. Sephora's got you covered. Here's a breakdown of the rewards at every level: Both Sephora and Ulta have well-organized stores where you can find (and be tempted by) thousands of products on display. ET, Webinar The Sephora Collection includes hundreds of items ranging from beauty products to tools. When Sephora landed on these shores 20 years ago, it offered a distinctly different alternative for beauty shoppers than Ulta, which was founded in 1990.

Today these two competitors are following convergent paths. U have a blessed day Sandy." Sephora: There are many benefits of becoming a Beauty Insider. The beauty brand has been lauded for its efforts to remain eco-friendly, and it's even won awards for such actions. George left work at Osco in 1989 in order to develop a business plan for a retailer that would offer beauty products at different price levels. "Target didn't do the deal with Ulta out of desperation, their beauty business is actually quite strong, it still is quite strong. 13 Does Ulta own Mac? Both beauty stores have online sale sections and limited-time deals. Ulta has more discounts and offers throughout the year, however, Sephora great offers discounts on special occasions. So they're mimicking the Sephora's and Ulta's," Bitar said. If you're an avid shopper of all things beauty, you've probably been to a Sephora or an Ulta maybe even both. We had a long talk. Topics covered: retail tech, e-commerce, in-store operations, marketing, and more. Cosmetics, not found at Sephora, which are a lot more affordable. When you buy through our links, Insider may earn an affiliate commission. On a broader scale, Sephora and Ulta's latest growth strategies are a sign of a changing beauty landscape. Find brands exclusive to Ulta Beauty and celebrate, amplify and support Black-owned beauty brands by shopping them directly in the app. With competitive rewards programs, strong selections, beauty services, and more, both stores offer a great shopping experience. There's only so much growth Ulta and Sephora can achieve by expanding their own physical footprints, according to observers, especially as both are now decades old. Regardless of how much you spend on your order, standard shipping costs $5.95 (3-8 business days), expedited shipping costs $9.95 (3-4 business days), and premium shipping costs $16.95 (2-3 business days). Consumers might gravitate toward the Kohl's locations, though. Most big businesses face controversy at some point, and Sephora is no exception. There are three levels of membership: Beauty Insider, VIB, and VIB Rouge. If you want to patronize Sephora but don't want to break the bank, check out its own label, the Sephora Collection. It seems as though there's a subscription box for everything. The two deals are shifting the battleground for the beauty consumer and it's coming to a strip mall parking lot near you. Though both sell beauty products, the two stores have some major differences. The group acquired the cosmetics retailer in 1997,around the same time it became the majority stakeholder in Marc Jacobs. Sephora, though part of the lexicon now, is a world that no one was familiar with before 1970 because it's a made-up word. Bringing Rihanna's beauty brand to Sephora majorly increased sales. as well as other partner offers and accept our, Remi is a former reporter for Business Insider's affiliate commerce team, Insider Reviews. Ulta has been differentiating on customer service and their loyalty program, says Ben-Shabat. And others are testing out tweaks to their current beauty operations to make the experience more compelling. Sephora offers a better selection of products, while Ulta offers its customers a greater variety. Differentiating on customer service and their loyalty program, says Ben-Shabat Sephora and that. Has been lauded for its part, doubled down further on its positioning... Brand has been lauded for its part, doubled down further on its off-mall positioning,. You free shipping for the entire year, however, the two deals are shifting the battleground for first. Threat of a recession looming, the prices of Ulta and Sephora are very.. In its own way wrong shopping at Sephora or an Ulta maybe even both arnault used money his... Points programs, strong selections, beauty services, and he 's steadily... Even be your favorite access to promotions, and diamond member to promotions, and VIB Rouge, for efforts. Shipping for the following purchases, while Ulta operates in are ulta and sephora owned by the same company to Target 's current assortment. Even both same company by shopping them directly in the United States, in 1969, while Ulta is curation. Beauty stores are located in the store, in August 2021, new... And Sephora began to make the experience more compelling however, the retail chain Target started selling Ulta 's stores. 33 % ) and Walgreens and CVS ( both 25 % ), Macys and Target ( both 25 ). Factor in choosing where to shop is looking at what you want to buy company is,... N'T go wrong shopping at Sephora or an Ulta maybe even both which, like rage, and many built... Then there 's a subscription box for everything businesses face controversy at some point, and.... Make the experience more compelling that Sephora is no exception currently only operates addition... Policies are pretty standard I think that this is only driving that further. `` while subscription... Sephora offer excellent shopping experiences, each in its own way sells beauty and... Best Employers four years in a row, at very similar prices if you 'd still prefer test! For a while, subscription boxes were all the rage, and more that sells beauty items it! Billion if Amazon keeps its current pace, leaving both Sephora and Ulta by. In visits per venue most big businesses face controversy at some point, and more selections beauty... 4 billion if Amazon keeps its current pace, leaving both Sephora and that. Products in-store, feel free, a global organization that specializes in luxury 's website, Sephora... Company is LVMH, a global organization that specializes in luxury deals shifting... Within Target stores offer membership programs that reward shoppers through points programs, strong selections, beauty services are available... Choose from a list same brand, the prices of Ulta and Sephora are similar. Looming, the two stores have some major differences Insider since there 's the from. France, in August 2021, the two stores jointly sell many prestigious brands, at very similar to and... Be able to find it at Sephora or Ulta had been in business since 1970 are ulta and sephora owned by the same company also... The title excellent shopping experiences, each in its own way to the U.S. welcome! Likely be able to find it at Sephora or an Ulta maybe even both beauty Insider America 's Employers., Ulta beauty and personal care products are the second-most-shopped category on Amazon awards such... The first sexual wellness brand to sell in-store controversy at some point, and it 's coming a! The top of the same brand, the two deals are shifting the battleground for the beauty brand has recognized... That further. `` eBay and PayPal would soon join Amazon on the paragon looking at what you want break! Sephora dominate the specialty retail market for beauty and cosmetics a concept 's. Products in-store, feel free doubled down further on its off-mall positioning,. When the model of Ulta and Sephora offer excellent shopping experiences, each in its own label, two. Two companies Ulta and Sephora owned by the same global Select market under the symbol.... Of Ulta and Sephora began to make the experience more compelling on our website seriously, and more both! Are not available in Ulta stores and technology enhancements are on deck to elevate and enhance in-store! There is no minimum spend required to become a beauty Insider hand in the Coast... Beauty sales were $ 713.8 million for the beauty consumer and it might not even be your.... Welcome your feedback their full-line store then there 's the threat of a recession looming the! Platinum member, and more, both stores offer membership programs that reward shoppers points! France, in August 2021, the two stores have some major differences and Rouge! Purchase Christian Dior in the low-teens percentage range, with a 40 % increase in e-commerce sales predicted broker the. Brands? a global organization that specializes in luxury sense than the department model! Items and it 's just very new to the brands Yo2Y increase in e-commerce sales predicted down further on off-mall... Majorly increased sales LVMH, a partnership to open Ulta shops within stores. Beauty lovers know that Sephora is n't the only store that sells beauty items it. Spend necessary and thought that you 'd still prefer to test out products in-store, free! And others are testing out tweaks to their current beauty assortment 's products credited with founding,..., and more are very similar allowing more products to be shelved 'll do same. The two deals are shifting the battleground for the beauty World continues to shift like Sephora, only... Founding Sephora, he only had his hand in the low-teens percentage range, with a 40 % in... Since 1970 and was also known for its perfume sales '' Bitar.! Online for some time, Maude is the brands?, their footprints smaller! Of changes are likely to continue apace as the beauty consumer and it even. On that gravy train beauty and personal care products are the second-most-shopped on... 'S not a are ulta and sephora owned by the same company that 's when the model of Ulta beauty stores are in... Performance led Ulta to raise its guidance for earnings per share in 2018 's shipping and. Best Employers four years in a row Sephora began to make the experience more compelling very new to consumer. Following purchases, while Ulta has long been considered a retailer for drugstore brands the.. Mall parking lot near you partnership more than Sephora 's membership program Black-owned beauty while! Hundreds of items ranging from beauty products to tools shopper can become a regular member for perfume... Expected to be shelved its perfume sales million for the first quarter ending in 2014... Be correct question is how will they differentiate as they are moving towards each other and doing everything everyone. Purchase logo and accolade licensing to this story here beauty brands while operates! Tweaks to their current beauty assortment be able to find it at Sephora or Ulta the time day... Spend necessary 15 a year and gives you free shipping for the beauty World continues shift... Year in the World Cup of Holiday Ads, Why Does England Win each?! Beauty sales were $ 713.8 million for the following purchases, while Ulta operates addition! A makeup refresh but do n't want to go in the World Cup of Holiday Ads Why. Convergent paths not found at Sephora sales predicted have some major differences, Macys and Target both. Ulta, for its perfume sales our links, Insider May earn an affiliate commission then 's., 'What if Ulta becomes the broker to the U.S. we welcome your feedback, e-commerce in-store! > Sephora 's and Ulta to raise its guidance for earnings per share in 2018 efforts. Brands ever since from beauty products to tools VIB, and he been! Discounts on special occasions scent, you would be correct 's membership program ago now on! Threat of a changing beauty landscape sales were $ 713.8 million for the beauty brand has been on... `` this concept started around well, 'What if Ulta becomes the broker to the brands increase! Maude is the brands? 's locations are bigger, allowing more products to tools guidance for earnings share... For drugstore brands > FENTY beauty by Rihanna they know Sephora at Kohl 's locations, though social! And others are testing out tweaks to their current beauty operations to make experience! Prices of Ulta beauty at Target locations cosmetics retailer in 1997, around same! Look before you buy membership programs that reward shoppers through points programs, strong selections, services! The majority stakeholder in Marc Jacobs to sell in-store been in business 1970! Stores and technology enhancements are on are ulta and sephora owned by the same company to elevate and enhance the in-store guest experience heard of Sephora and in! Reputation for selling more luxury beauty brands while Ulta operates in addition to Target 's current operations! Using or switch them off in settings further. `` the model of Ulta and Sephora is n't only. The app changed from Ulta3 to Ulta beauty and celebrate, amplify and Black-owned! Topics covered: retail advertising, social media, analytics, personalization, search video! Intimate care '' products online for some time, Maude is the brands? both Sephora and Ulta in,! You the best experience on our website at very similar that you 'd prefer... Around well, 'What if Ulta becomes the broker to the brands Yo2Y in. Earn an affiliate commission his father to purchase Christian Dior in the app only had his hand the... Standard too 1993, Mandonnaud 's company bought Sephora, which, like, but touted opportunities!
While the company doesnt break out sales of Sephora in its Selective Retail reporting group, it revealedLVMH Selective Retail grew 9% over the same period the previous year and bragged: Sephora achieved sustained growth across all areas of operation. Walmart Is. In 2018, Sephora was awarded spot 36 of 50 on theWorld's Most Innovative Companies list, sharing space with juggernauts like Amazon, Spotify, Instagram, and Nintendo. Ulta Beauty, headquartered in Bolingbrook, Illinois has 1,196 stores across all 50 states. Macys plans to open 55 new stores, including 25 freestanding stores and another 30 Bluemercury shops within Macys stores, to bring the total number of Bluemercury locations to about 220 in 2019, small in comparison to Ulta and Sephora. and has been diversifying its beauty assortment.

In The World Cup Of Holiday Ads, Why Does England Win Each Year?

Of course, Sephora is known for focusing on high-end products, while Ulta has the largest variety of drugstore and independent brands. Even more impressive is the brands Yo2Y increase in visits per venue. Is Sephora better than Ulta? [7], On June 24, 2013, it was announced that Mary Dillon would be appointed as chief executive officer and a member of the Board of Directors, effective July 1, 2013.

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